About us

Spanish Story- Spanish Soul - Modern Twist

Spanish Story was founded in 2014 by Paul Daman with one clear idea: take the soul of Spain and turn it into bold, refreshing sangrias and wine cocktails made for today.

Inspired by years of living in Madrid, Spanish Story reimagines classic Spanish flavors with a modern, international twist—easy to enjoy, beautifully designed, and perfect for sharing.

Built for Now: We don’t follow tradition—we refresh it.

Pulpoloco was the first brand in the world to package sangria in an earth-friendly CartoCan®, and we continue to lead with innovation through organic ingredients and next-generation carton bottles that are better for the planet and better for life on the go.

Made in Spain. Enjoyed Everywhere.

Our sangrias and wine cocktails are crafted in Spain and enjoyed across four continents, with strong momentum in the USA. From backyard gatherings to beach days and celebrations with friends, Spanish Story is all about easy drinking, great taste, and good vibes.

More flavors. More formats. More ways to enjoy Spanish sangria—this is just the beginning.

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Cheers! 

Paul