SPANISH STORY WINES: IN THE WINE ENTHUSIAST IMPORTER CONNECTION 2016, NEW YORK
On Wednesday 13th and Thursday 14th July, it took place in New York the international wine event “Wine Enthusiast Importer Connection“.
The objective of this program is to find a support for wine producers to enter in the US market. The event helps producers to get in contact with potential business partners, allowing to have individual interviews with importers and American distributors.
Wines from Spain decided to change the format of this program in 2015, following formulas that currently perform better. For this reason, Wines from Spain is joining forces with Wine Enthusiast and its program, Importer Connection for the second consecutive year.
Wine Enthusiast is the largest monthly magazine devoted exclusively to wine and it has become an indispensable guide to the latest trends, scores and analysis of wines from around the world.
All the wines that participate in this edition have been previously tasted and rated by experts from the Wine Enthusiast Importer Connection program and the results are published in a virtual catalog. In addition, the event information is sent by email to more than 6.500 buyers, and through the Advance Wine Enthusiast Buying Guide. This wine guide has a range of more than 14.000 buyers.
This program is exclusively for companies that do not currently have an importer or local distributor in the US for any of their wines.
Here you can see some photos of the meeting from the photographer Scott Rudd: